Sweet success: Lindt Valentine’s in-store experience

Lindt wanted to capture the attention of Valentine's Day shoppers and encourage gifting at a premium location - Waitrose Canary Wharf. The goal was to deliver an elevated brand experience that would inspire shoppers to 'Give the Gift of Bliss' while reinforcing Lindt's luxurious brand positioning.

Key challenges included a tight turnaround to align with the Valentine's Day weekend, creating a visually impactful installation within a busy retail environment, and integrating interactive elements that felt premium yet intuitive.

Creatisan designed and delivered a bespoke in-store activation that brought Lindt's vision to life. At the heart of the installation, a custom-built freestanding wall unit featured an interactive love letter creator, allowing shoppers to receive a personalised love letter from Lindt to share with their Valentine, creating emotional engagement.

To drive visibility and shopper engagement, floor vinyls featuring bold, eye-catching creative were installed to lead customers to the activation. Custom counter display units were placed strategically for in-store indulgent sampling, driving trial and purchase.

Impact

Increased shopper engagement: High participation rate in the interactive love letter experience throughout the installation period. 573 personalised love letters created over 7 days.

Enhanced brand perception: Shoppers experienced Lindt not just as a product but as a provider of meaningful gifting moments.

Sales uplift: A noticeable increase in Lindt product sales was reported at the activation site during the campaign period.

Customer experience: Positive shopper feedback on the uniqueness and emotional appeal of the love letter feature.