When everything online starts to feel the same, the brands that win are the ones creating something people can actually feel. In a world saturated with AI-generated noise, brands are rediscovering the undeniable power of real human connection. Experiential spend is soaring, audiences are craving authenticity, and the data proves it. We break down the rise of experiential, why it's booming, and what it means for the future of brand building.

Tony's Chocolonely made an impact last festive season with a unique blend of ethical gifting, humour, and creative activations. The perfect marketing mix of seasonal products, a shopper marketing strategy with interactive elements, clever branding to connect with consumers, and the effective use of influencers and social media. Building on that success this year, Tony’s is returning with a proven approach.