case studies
Nothing to Hide: How Tony’s Chocolonely Cracked Easter With a Giant egg Pop-Up
Bringing Tingly Ted's to life: A saucy collaboration with Heinz and Ed Sheeran
To amplify awareness and sustain momentum for Tingly Ted’s, a relatively new hot sauce brand co-created by Heinz and Ed Sheeran, Creatisan delivered an unforgettable experiential activation that combined food, fun, and celebrity power. With tight timelines and complex logistics, we sourced and branded a custom pizza van, coordinated chefs, and developed all creative assets to bring the event to life. Hosted at Sainsbury’s London Colney Superstore, the activation featured a surprise appearance by Ed Sheeran, who served “Tingly” pizzas and delighted fans by signing their shopping items with hot sauce. The event generated nationwide buzz, drove significant footfall and engagement, and capped off a full-scale brand activation that contributed to strong sales and widespread media coverage.
THE BIG KNIT: MULTI-CHANNEL Campaign Management FOR Innocent
Innocent’s Big Knit campaign is one of the UK’s longest-running and most loved cause marketing initiatives, raising £3.2million for Age UK by adorning smoothie bottles with tiny knitted hats made by the public. As a trusted partner, Creatisan has helped keep the campaign fresh, fun, and logistically seamless year after year. From designing eye-catching in-store POS and engaging on-pack messaging to supporting digital engagement and managing handwritten thank-you notes, we ensure every touchpoint connects emotionally with consumers. Crucially, Creatisan also oversees the complex fulfilment process, collating millions of hats and fitting each one onto bottles for nationwide distribution. The result? Over 13.5 million hats, huge brand love, and a lasting social impact that keeps shoppers coming back, campaign after campaign.
From Kitchens to VIP Lounges: URBAN FOOD BRANDS MULTI BRAND EVENT Activation
Urban Food Brands partnered with Creatisan to deliver a high-energy, large-scale brand experience at Barcode Festival for three of their brands - Cantina Del Sabor, Dino's Famous, and Bombay Spice Club. The activation brought together design, build, staffing, hospitality, and food sampling into one seamless experience. From a custom-branded kitchen gazebo to a full VIP area and immersive photobooth and merch wall, the experience delivered slick operational excellence and memorable audience engagement.
Tony’s Chocolonely partnered with Creatisan to launch their first big, hollow Easter egg in a bold, unexpected way. We created an unmissable guerrilla activation centred around a giant egg in East London to highlight Tony’s core message: our eggs have ‘nothing to hide’. With strong teaser content, immersive in-person engagement, and seamless integration into Tony’s broader Easter campaign, the activation exceeded sampling and engagement targets, demonstrating the power of purpose-driven experiences in public spaces.
Sweet Success: Lindt Valentine’s In-Store Experience
Creatisan partnered with Lindt to deliver a premium in-store activation at Waitrose Canary Wharf to celebrate Valentine's Day. At the heart of the experience was a bespoke interactive love letter creator, inviting shoppers to 'Give the Gift of Bliss' in a truly personal way. Supported by striking floor vinyls, indulgent sampling, and custom counter displays, the activation successfully boosted shopper engagement, elevated brand perception, and delivered a substantial uplift in Lindt product sales during the campaign period.
