Case study: Lavazza x Wimbledon Waitrose activation
Driving Brand Awareness Through Experiential Retail Marketing
As part of Lavazza's wider Wimbledon campaign, we brought the brand to life during one of the biggest moments in the sporting calendar with a seven-day retail experience at Waitrose Canary Wharf.
Designed to drive brand exposure, product trial and meaningful customer engagement, the activation went beyond traditional sampling by connecting the excitement of Wimbledon with an immersive in-store experience that delivered value long after the first taste.
Interactive brand activation and product sampling
A Wimbledon-inspired stand, complete with a striking tennis ball chandelier, attracted shoppers, while QR codes exchanged iced coffee samples for valuable first-party data.
A tennis-themed game offered the chance to win Wimbledon tickets, coffee machines, limited-edition crockery and money-off vouchers, encouraging shoppers to head straight to the aisle and purchase.
End-to-end campaign management and promotional mechanics
Behind the scenes, we managed every aspect of the activation, from the microsite, competition mechanics and legal compliance to prize fulfilment, data handling and customer communications.
We also sourced and partnered with complementary brands to supply milk, ice and water, reducing costs while creating added value.
Retail data capture, shopper insights and campaign results
The campaign generated more than 3,500 QR scans and over 300 competition entries, delivering two substantial opted-in customer databases for Lavazza.
A post-campaign insight report identified the best sampling times, shopper behaviour and opportunities to drive even stronger retail performance in future.
Results: From product sampling to sales and shopper insight
A simple sampling campaign became a sales driver, a first-party data capture tool and a source of valuable retail insight.
Keep customers engaged through on-pack promotions, QR codes, couponing, competitions and repeat purchase incentives.
When these moments are connected, each one works harder.
