BRINGING TINGLY TED’S TO LIFE

To amplify awareness and sustain momentum for Tingly Ted’s, a relatively new hot sauce brand co-created by Heinz and Ed Sheeran, Creatisan delivered an unforgettable experiential activation that combined food, fun, and celebrity power. With tight timelines and complex logistics, we sourced and branded a custom pizza van, coordinated chefs, and developed all creative assets to bring the event to life. Hosted at Sainsbury’s London Colney Superstore, the activation featured a surprise appearance by Ed Sheeran, who served “Tingly” pizzas and delighted fans by signing their shopping items with hot sauce. The event generated nationwide buzz, drove significant footfall and engagement, and capped off a full-scale brand activation that contributed to strong sales and widespread media coverage.